What it costs
Everything here is in Danish kroner and shown excluding VAT. Danish VAT (moms) is added where it applies. For business clients outside Denmark it is handled under the usual cross-border rules, so ask before you budget and I will confirm what lands on your invoice.
Two of the three numbers below are fixed. They're on the page because I'd want to see them before filling in a form, and because a price you have to ask for tends to be a price that depends on how you sound on the phone.
Three stages, in order
You start at the top. If that is all you need, you stop there.
The Diagnostic
12,500 DKK
one-off, per site
A fixed audit of one site. I crawl it, render it the way a search engine does, look at what your priority queries actually return today, and read the content and the link profile. What you get is numbered and prioritised, with a cost to fix beside each item — in money or in developer hours — so you can decide what is worth doing and what isn't.
- A crawl and render pass on the live site
- What your priority queries return now, including AI answers where they appear
- A read of the content and the link profile
- A numbered report, prioritised, with a cost to fix against each item
- An hour on a call going through it
The report is written so your own developer can act on it without me.
Standing engagement
Where the actual work happens
From9,500 DKK
per month
For sites where the Diagnostic turned up more than one round of work. Same list, worked through in priority order, with me doing the parts your team cannot or should not be doing themselves.
- An agreed slice of the report worked through each month
- Technical fixes specced, and implemented where I have access
- Briefs and edits for the pages that actually matter
- Ongoing work on citations, mentions and the things that earn links
- A monthly write-up: what moved, what did not, what I would do next
- Month to month. No minimum term.
Custom scope
By quote
after a call
Large sites, a migration or a replatform, several markets or languages, or a regulated niche where every page change needs sign-off. I quote these after a conversation. Guessing at a number for a site with tens of thousands of URLs helps neither of us.
What moves the number
Size, mostly. A thirty-page site and a thirty-thousand-page site are not the same job, and the second one is about patterns rather than pages.
Then templates. Fixing one template can fix ten thousand URLs at once. A site where every page was built by hand has no such lever, and the work gets slower in a way that has nothing to do with how hard anyone is trying.
Then whether there is a developer to hand fixes to. If there is, I write the spec and your team ships it. If there isn't, either I need access or the fixes sit in a document and nothing happens — and that second version isn't worth paying for.
And the starting state, which cuts both ways. A site with nothing in place is often quicker to improve than one that has had three agencies through it, each leaving behind redirects, plugins and half-finished migrations that now have to be untangled before anything can move.
What I will not quote for
Two requests come up often enough to answer here.
A discount on a ranking I won't guarantee
I don't sell guaranteed rankings at any price, so there is nothing to discount. Method has the rest of what I refuse to promise, and why.
Payment tied to reaching a position
Same reason. It prices something neither of us controls, and it pushes the work toward whatever is quickest to show rather than whatever is worth doing.
Two fair questions
Is VAT on top of these prices?
Yes, where it applies. The figures above exclude VAT, and Danish moms is added for the clients it applies to. If you are a business elsewhere in the EU with a valid VAT number, the cross-border rules usually mean it is accounted for on your side instead. Tell me where you are based and I will confirm before you commit to a budget.
What if the Diagnostic barely finds anything?
Then it barely finds anything, and the price is the same — you paid for the answer, not for a list of problems. It does happen: sometimes a site is technically sound and the real issue is that nobody has published anything worth quoting in two years. That is still the finding, and the report will say so plainly rather than padding itself with twelve trivial items to look like value for money.
Start with the Diagnostic
One site, one fixed price, and a report you keep whether or not we carry on afterwards.