Ask Google almost anything now and the answer is already sitting at the top of the page, written by a machine, assembled out of sites like yours. Plenty of people read it and stop there. The click never happens.
Your customers get their answer without visiting your site.
I’m Soufyane Attauabi. I run a small SEO practice from Søborg, just outside Copenhagen — one person, not an agency and not a reseller. I work on both halves of this: the technical fundamentals that still decide whether you rank at all, and the structure that decides whether a machine can quote you when it answers on your behalf.
There’s no client list on this site and no case studies, because I’m not going to invent any. What there is instead: the method written out, the prices published, six tools you can use right now without giving me your email, and a plain list of the things I won’t promise you.
What changed, and what didn’t
None of this is my discovery. It’s what everyone working in search has spent the last couple of years watching happen.
The answer moved onto the results page
AI Overviews, ChatGPT, Perplexity, Copilot — they read the web and hand back a written answer. Most searches now get resolved right there, without anyone opening a site. How many, exactly? Nobody publishes a figure I’d be willing to stand behind, so I’m not going to quote you one.
Being quoted became its own problem
Ranking third for a term used to mean traffic. Now it can mean a model paraphrases your page inside its answer and credits someone else, or nobody. What gets cited has a lot to do with how the page is built: whether it answers in the first line, whether the facts are structured, whether the claims are attributable to you.
The fundamentals went nowhere
A slow site is still a slow site. A page a crawler can’t reach is still invisible — to Google, and to every AI crawler that arrived after it. If anything the basics matter more now, because you can’t be quoted from a page nothing ever read.
So there are two jobs
Keep the site technically sound, and make the content legible to something reading it without a browser. The second doesn’t replace the first, and anyone selling you the second on its own is skipping the part that holds it up.
Start with the Diagnostic
Nearly all of this starts the same way. I take the site apart and tell you what I find.
The Diagnostic is fixed — same four areas every time, in the same order. Technical health. On-page and content. Link signals. And whether a generative engine can make any sense of you. It comes back as one numbered report where every finding says what it would cost to fix and whether fixing it is likely to be worth it.
It’s deliberately a small commitment. You end up with a document you could hand to any competent developer and they’d know exactly what to do with it, which is rather the point — you’re buying a diagnosis, not a relationship. If you want the sequence before you commit, it’s written out in the Method. Otherwise: The Diagnostic.
Four things I do
[ Start here ]
The Diagnostic
The fixed audit. Four areas, one numbered report, a price against every finding. Almost everyone starts here, and a fair number stop here, which is fine.
[ The plumbing ]
Technical SEO
Why the site is slow. Why half the pages aren’t getting crawled. Why the structured data won’t validate. Core Web Vitals and the plumbing underneath them.
[ The new half ]
AI & Content Visibility
Whether a model reading your page can pull a clean answer out of it and attribute that answer to you. Direct-answer openings, entity and FAQ structure, schema, comparison tables.
[ Slowest lever ]
Links & Authority
Reading what your link profile actually says about you, and earning the next ones without buying them. The slowest lever on this list and the one people get sold badly most often.
Six tools, free, nothing in front of them
No account, no email, no trial. Every one of them runs entirely inside your browser — nothing you type is sent to a server, because none of them talks to one.
They’re useful on their own terms, and they’re also the honest version of a sales pitch: use them, work out whether the thinking behind them is any good, then decide about the rest. All six live on the Free tools.
- AI readiness checker — is this page shaped like something an AI could quote?
- SERP snippet preview — see the result before Google rewrites it for you
- Schema generator — structured data without hand-writing JSON-LD
- Meta tag & Open Graph preview — what the page looks like when somebody shares it
- Readability scorer — how much work the writing is to get through
- URL slug analyser — whether the URL reads the way a URL should
What it costs
Every figure is published on the Pricing page — what each one covers, and what it doesn’t. You shouldn’t have to book a call to find out whether you can afford me.
The Diagnostic
One fee, one report. No commitment to anything after it.
Standing engagement
Monthly, working through what the Diagnostic found in priority order. For sites where it turned up more than one round of work — and I’ll tell you if yours isn’t one of them.
Custom scope
Large sites, a migration, several markets or languages. Quoted after a conversation, because guessing at a number for tens of thousands of URLs helps neither of us.
Things I won’t promise you
The full list, with the reasoning underneath each one, is on the Method page.
A number one ranking. Nobody controls that, and a guarantee of it is someone betting your money on a coin toss and keeping the fee either way.
That an AI will cite you. I can make a page far easier to quote. No vendor, no agency and no tool decides what a model actually picks.
A date. SEO moves when it moves, and anyone handing you a timeline is guessing with a straight face.
Links from a network, a PBN, or a guest-post farm. Not squeamishness — they get devalued, and then you’ve paid for something that stopped counting.
That SEO is your best channel. If the real problem is the offer or the pricing, more traffic won’t fix it, and I’d rather say so in the first conversation than the fourth.
So: the Diagnostic.
Read the site, poke at the tools, then send me the URL and I’ll tell you what’s actually wrong with it.